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In 2011, Alexandre opened his own salon in Lisbon’s city centre, and later in 2013 joined Joana in a new salon concept – HairFusion
Hairfusion is founded in 2013 by Joana and Alexandre – a unique stage for hair colour and cut.

A passion for hair in a shabby chic concept on an industrial urban atmosphere.

Your hair is our expression


Joana Oliveira is a hairstylist since 1999. She began her career at Toni&Guy, in the United Kingdom, where she lived for 6 years. Back in Lisbon, she opened Toni&Guy Lisbon and was it’s CEO until 2 years ago, when she launched her newest salon concept:
Along with the salon, Joana works in fashion productions, magazines and TV shows. She is also a certified hairdresser trainer. In 2011 she was nominated for Best Hairdresser at the Portugal Fashion Awards.

Credits Nuno Beja

Alexandre Silva is a hairstylist since 1997 and has been passionate about hair since 1998. He graduated from Toni&Guy’s Academy in London and has been actively working in fashion productions, hairdresser’s contests and trainings, receiving many awards for his work.