In 2011, Alexandre opened his own salon in Lisbon’s city centre, and later in 2013 joined Joana in a new salon concept – HairFusion
Hairfusion is founded in 2013 by Joana and Alexandre – a unique stage for hair colour and cut.

A passion for hair in a shabby chic concept on an industrial urban atmosphere.

Your hair is our expression


Joana Oliveira is a hairstylist for 14 years. She began her career at Toni&Guy, in the United Kingdom, where she lived for 6 years. Back in Lisbon, she opened Toni&Guy Lisbon and was it’s CEO until 2 years ago, when she launched her newest salon concept:
Along with the salon, Joana works in fashion productions, magazines and TV shows. She is also a certified hairdresser trainer. In 2011 she was nominated for Best Hairdresser at the Portugal Fashion Awards.

Credits Nuno Beja

Alexandre Silva has been passionate about hair since 1998. He graduated from Toni&Guy’s Academy in London and has been actively working in fashion productions, hairdresser’s contests and trainings, receiving many awards for his work.